Online Portfolio
Marketing in the BBC - an insight
For Max Buckland, the delivery of content and product campaigns in the media and entertainment sector of the BBC is of central importance. I had the incredible opportunity to talk to Max in detail about his role at the BBC.
Max Buckland, Head of Marketing at the BBC.
Has the impact of social media affected your job role? Is it challenging to keep one step ahead for digital communications?
"Its a very different world, and things are moving at a very fast paced. Being able to use social to bring a huge amount of access and content we use in radio to life is a real benefit to us. Social allows us to bring a whole new dimension to what you experience in the radio by seeing some of the content that these people produce".
Has social media helped build business connections and relationships? Is it something that is very important to your role?
"Yes hugely so, no longer can we make a 30 second television advert and put that up and realise that we aren't going to connect effectively with our audiences. We have to be more creative in different ways.
Both from a consumer and business perspective because we need to source suppliers that are able to supply us stand out creative assets".
What is the proudest campaign of your career?
"During lockdown we did a campaign for radio 2 which brought together a multitude of radio 2 talent, from Claudia Winkleman to Dermot O’Leary, to Rylan, to Zoe Ball in a single commercial. Radio 2 targets a 35 and beyond audience, and we did something that we felt really struck a chord of nostalgia in the 90’s. It was a big challenge to overcome and film during Covid, the whole piece was placing our talent into the world and the family of our listeners".